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Promotional Brochure Design

My Client, Paradigm Motion Picture Company, needed a promotional brochure to distribute to gather interest and generate funds for a documentary film project about a WW2 German officer who grew disenchanted with Hitler, defected from the German army, was captured, and was placed in a work camp in Siberia. Despite severe conditions and with the miraculous help of someone from his past, the protagonist, Herbert, is one of the handful of survivors when the camp is liberated long after the war.

The form of the brochure mimics the papers that German soldiers were required to carry and immediately captures the attention of its potential audience. For better or worse, it's charged with the history and baggage of Nazi iconography - icons that communicate very heavy messages and emotions at first glance. On deeper inspection Herbert's story challenges those stereotypical notions and judgements. It's a peice that pulls you in and then rewards you with a touching story of human goodness, suffering, and redemption.

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